January 17, 2025 | Read online
This is one of my absolute favorite scenes in the entire Ted Lasso series.
If you haven’t seen it, then do yourself a favor and go watch it before reading the rest of this newsletter, because it will make a lot more sense if you do.
I’ve always wondered if genuine curiosity is something you’re born with or if you can develop it.
I personally think genuine curiosity is something you are born with, but you can become curious and develop that muscle if you care enough to be interested.
I think it’s time for all of us to double down on developing that curiosity muscle because it’s going to be a superpower moving forward in this world of AI.
For instance, I knew I wanted to write something about curiosity in this week’s newsletter because the topic came up in multiple conversations this week, specifically related to AI.
I knew what my stance was on genuine curiosity (as noted above), but I wanted to see if there was any research that backed up my opinion, so I asked ChatGPT to look into it for me.
What it produced was really interesting, which makes me even more curious to learn more.
If you’ve been following me for a while, you know about my “Give-A-Shit” story with my former colleague, Morgan Ingram.
The core message is to stop going through the motions and to actually give a shit about the people you’re reaching out to, and the problems they’re dealing with.
Once you start to give a shit, you become interested in learning more, and once you’re interested in learning more, guess what? You become curious.
When you’re genuinely curious, people can feel it and they start to open up and gravitate towards you.
And with AI, curiosity becomes a force multiplier.
For instance, I’ve become even more curious about my customers by leveraging AI and it’s taking my conversations, engagement, and close rates to a whole new level.
(contextual sponsor highlight incoming)
When I’m working with a specific client, I might have 5-10 conversations with 3-8 people throughout the sales process, and then countless conversations with them as we roll out the training.
I track and log all the conversations and try to pull out the key details, but I’m not very interested in sifting through mounds of notes to gain any real insights I can try to leverage.
It’s not because I don’t want to, it’s because I don’t have time to. Being an Enterprise AE is only about 10% of my job as a Solopreneur.
I am now using Otter.ai to record every one of my calls and sync with my CRM. I then create channels for each of my clients and use their Sales AI chat feature to ask questions and gain insights across all the conversations.
Otter has made it so easy that it’s gotten me even more interested in the conversations I’ve been having with my clients and how to create even greater alignment internally.
I’m more curious, ask better questions and get better insights from clients than I ever have with Otter.
The challenge we face now is that we’ve gone from a search engine to an answer engine, and that’s a dangerous thing.
With Google, at least there was a perception of choice, but we at least had to click around and read a few articles to frame your truth. Now, with AI, it just gives you the answer. And that answer can’t be accurate, especially since the largest source for AI searches is Reddit.
So, for those of us who are curious and not willing to take the AI’s answer as truth but to dive deeper to learn more and ideate on different ideas, AI is an absolute super power.
Unfortunately, there’s a large part of our population who are lazy and will just take the answer AI gives them and copy/paste it into whatever they are doing.
In that case, I don’t see the value of the human in that equation.
And that’s why I think we need to double down on building that curiosity muscle and using AI to flex it.
AI is a superpower when you combine it with curiosity. It’s a replacement if you don’t.
#Makeithappen
| How did I do with this edition? |
|
|
|
|
