The JB Sales Learning Lab Newsletter

. August 30, 2025 | Read online This newsletter is going to be a “learning out loud” example of how I’m trying to build my business and what I’m learning along the way about how the B2C Sales experience is taking over the B2B sales experience. Instead of breaking this newsletter up into the three sections, I’m going to explain what happened and where I’m at today with the goal of adding value and insights along the way. It’s a bit longer than usual, but I figured it’s a long weekend here in...

. August 17, 2025 | Read online I’m not sure if it’s just me but it feels like everything accelerated in the world of AI this week even more than it has been. From the release of ChatGPT-5 to all the AI Browser Agents being released to the massive amounts of content being produced by “influencers” using AI, everything seems to be moving at ludicrous speed and we’re headed to plaid. (By the way, I can’t wait for Spaceballs 2 🙂) The social posts I see getting the most engagement (by far) are...

. August 2, 2025 | Read online I’m not a fan of the word “impossible” because it’s usually used by people who haven’t tried whatever it is they’re referencing. That said, I’m getting to the point where I think it’s almost impossible to keep up with “original” content on Linkedin at this point without AI. Trust me, I’ve tried. It’s also almost impossible to negotiate over email which is why you never should. These are the two main topics I’m diving into in today’s newsletter so let’s get after...

. July 12, 2025 | Read online Scroll through Linkedin for 5 seconds and you’ll see “influencer” talking about the importance of personalization when it comes to your outbound efforts. I’ve been teaching/preaching about the importance of personalization AND relevance for years. I also get about 250-300 emails a day and about 300 inmails a week. Do you know how many of those are actually personalized? Almost none. I ask almost every executive who comes on my podcast how often they get a truly...

. June 28, 2025 | Read online Did you read the most recent MIT study on ChatGPT usage that everyone is talking about? Everyone’s running with the headline: “ChatGPT makes you dumber.” Let’s find out. (btw, I’m taking a slightly different approach to this week’s newsletter. Let me know what you think) If people actually read the MIT study (instead of asking ChatGPT to summarize it) they’d know that the headline was the bait. And a lot of people took it. The researchers knew most people (and...