The JB Sales Learning Lab Newsletter
Free, actionable sales advice sent to your inbox every weekend.
Just Because You Can Doesn't Mean You Should
. October 25, 2025 | Read online AI is supposed to make us more efficient and in some ways, it has. But it might be making us (at least me) too efficient. Since I’ve been using it more and finding new use cases, I’ve been adding more to my plate than ever before. It’s like I’m a kid in a candy store with a credit card that has no limit. In the past month, I’ve become a: Mixologist (liquor cabinet + ChatGPT = awesome espresso martini) DJ (creating playlists and mixing 90’s Hip Hope with EDM)...
I’m irrelevant and so might be college
. October 18, 2024 | Read online I’ve spent my career learning and transferring what I know to anyone who was interested. A few years ago, when ChatGPT hit the market I immediately knew I was in trouble with what I do - teaching. The main challenge with teaching a group of people is that everyone learns differently. There are many different studies that talk about the different learning styles like VAK (Visual, Auditory, Kinesthetic). But you don’t need to read a study to understand the...
How to Win Back Time in Every Sales Conversation
. October 11, 2025 | Read online I saw this post on Instagram from @globalmindapparel this week with the quote: “Time is the only currency we spend without knowing the balance.” I’m not going to say it “hit me” since that’s a tell-tale sign of ChatGPT but it did remind me of the importance of time related to Sales. In this week’s newsletter, I’m going to share some tips on how to leverage time in sales, the GPT I use to prep for meetings (saving time), and a conversation I had with a...
My learning curve
. October 4, 2025 | Read online These past few weeks have been a really interesting learning curve for me. I recently launched a new 1:1 Coaching program which means I’m now getting into the world of B2C sales and realizing how different it is than B2B sales. I wrote about this a few newsletters ago, about how B2C Sales is coming for B2B based on my buying experience for an app I wanted to invest in. Now that I’m starting to sell a B2C solution, I’m realizing how different it really is. With...
Sales Broke. Here's How We Fix It.
. September 27, 2025 | Read online This week, I had the chance to speak at Pavilion’s GTM Summit, and for the first time, I delivered a keynote I’ve been thinking about for a while. It’s called “Anything But Predictable,” and it’s a breakdown of how I believe the Predictable Revenue model broke sales and where we go from here. The audience had a bunch of friendly faces so it was a good venue to test this out, but the feedback was real. A lot of heads were nodding. So I figured I’d share it...
Staying top of mind without being annoying
. September 20, 2025 | Read online In this newsletter I’m going to break down a tactical way for you to stay top of mind with your prospects and clients without being annoying while building your business acumen and personal brand along the way. Here’s the scenario. You call a client or a prospect, have a decent conversation and they say something to the effect of: “Sounds good but I just have too much on my plate right now. Why don’t you call me back in 6 months.” Obviously you want to try...
I'm Not Ok...
. September 13, 2025 | Read online But it’s all gonna be alright.I wrote a post on Linkedin this week that struck a cord so I thought I would continue the conversation here because I think it’s important and it’s obvious more than a few people feel the same way I do. Take a minute to read the Linkedin post and then come back to the newsletter. Everyone and everything feels really heavy right now. Most of the comments and DMs I got from that post were people struggling to even put what they...
I’m getting too old for this sh…
. September 6, 2025 | Read online When September hits, the SaaS/Tech conference season kicks into high gear, anchored by Hubspot’s INBOUND and Salesforce’s Dreamforce. This week I was at INBOUND out in San Francisco and I came to a painful realization that I’m pretty sure I’ve passed my prime when it comes to events. For context, ever since I got into Sales, I realized I couldn’t just rely on my cold outbound efforts to keep my pipeline full and needed to find other channels of lead...
B2C is Coming For B2B
. August 30, 2025 | Read online This newsletter is going to be a “learning out loud” example of how I’m trying to build my business and what I’m learning along the way about how the B2C Sales experience is taking over the B2B sales experience. Instead of breaking this newsletter up into the three sections, I’m going to explain what happened and where I’m at today with the goal of adding value and insights along the way. It’s a bit longer than usual, but I figured it’s a long weekend here in...
Automation, Augmentation & Apathy
. August 23, 2025 | Read online I think I finally hit my breaking point with any type of automation, specifically related to AI. I also hit my breaking point with apathy. Let’s dive in. TACTICAL TIPS: Augmentation over Automation I’ve spent the past few months diving into AI and trying to find ways to automate many of the tasks I do, in order to become more efficient. I’ve spent HOURS with some of these cadence tools trying to train them on my messaging so they can do “personalization at...
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