February 1, 2025 | Read online​

Helping elevate the people and profession of Sales by sharing authentic conversations, practical tips, expert advice, relevant tech and real-world lessons from my experience selling every day. Delivered to your inbox every Saturday.

As you know, I’ve been working hard on updating ALL my content and my new JB Sales Membership which we’ll be launching in the next few weeks.

I wanted to use this week’s newsletter to share some updates and give you a sneak peak into what’s coming.

Don’t worry, I’ll still share some tips and resources along the way.

1:1 COACHING

As most of you know, I do all my own prospecting, meetings, negotiations, and training, along with everything that comes with being the CEO of my own little 2-person company and trying to stay relevant in an insanely saturated and competitive industry.

This doesn’t leave much time for 1:1 coaching but I get asked for it all the time.

I’ve never been able to offer it until now.

With the new JB Sales Membership, I’m going to have 3 different tiers:

1. Core - all my new OnDemand content and resources
2. Pro - Core+ live workshops, AMAs and access to all the SalesGPTs I’ve built
3. Elite - Pro+ (6) 30 minute 1:1 sessions with me to be used however you want, plus special access to events I’ll be running throughout the year (see “special event” section below for the one coming up) and bringing you onto the Make it Happen Podcast -only 20 available for the year

The Elite tier will give you direct access to me (cell phone and slack) along with (6) 30 minute sessions that can be used however you want.

Need help closing a deal? Want some advice on your career? Interested in Entrepreneurship? Want to talk about mental health?

I’ll work with you until you reach whatever level you’re trying to get to.

Also, you’ll be invited to some of the fun events I’ll be doing throughout the year including one I’m super excited about in March which I’ll explain in the next section.

The Elite package will be priced at $14,999 but the first 10 people to sign up will get it for $7499. If you want to get on the early access list for the Elite package you can sign using the link below and I’ll make sure you’re first on the list to get access when we launch.

SPECIAL EVENT

I don’t think I could be more excited for this event coming up.

I bought 18 tickets to go see Bill Burr in the Broadway production of Glenngary Glen Ross.

Yup, my favorite comedian is performing one of the most iconic Sales plays/movies of all time on Broadway on Friday, March 28th in New York City.

The first 10 people who sign up to the Elite package will not only get the discounted price on the membership but they will get a ticket to join me and 17 others, including at least 2-5 other high level Sales “Influencers” who I consider friends for an incredible evening.

We’ll also be hosting a Training/Q&A session with me and the other influencers earlier in the day and then head over to a bar near the theater for Happy Hour right before we go into the show.

We might even go out to a club/bar after but I don’t want to make any promises :)
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We won’t be covering your travel or hotel costs but if you can get to NYC, I promise you it will be a night to remember.

I’m even toying around with the idea of having my video production crew tag along to create content we can all share, including giving the Elite Members their own B roll of high quality content they can share to help build their own personal brands.

Sign up to the waiting list for early access to the Elite Membership here so you can come to the show:

FREE TRAINING FRIDAY

As part of the new Membership rollout I’ll be running Free Training Fridays where I’ll be doing tactical training on specific topics.

Sometimes the training will be directly from me, other times I’ll be bringing in experts on specific topics that you want to learn about.

In order to determine what training we’ll be doing I’m going to be asking you (members and non-members) to vote on a list of topics. Whichever topic gets the most votes that month will be what the training focuses on.

Anyone on this newsletter will be able to join but only Members will get access to the recordings so you’ll have to show up live if you're not a member.

This is what got me hooked on this training when I took it over 15 years ago and the scorecard is still something I personally use to manage my deals to this day.

I’m going to be walking through the negotiations training and how to create your own personalized JB Scorecard.

I’ll then show you how to use it by going through a “Closed/Lost” deal review of mine and using the scorecard to show you how I knew I was going to lose it way before I would have otherwise.

If you want to see how I lost a $200k deal you’re going to want to sign up for this.

We’ll be sending out the invite next week so make sure you’re paying attention.

PS: Huge shoutout to Insightly by Unbounce for being our first Free Training Friday's sponsor. If you're looking for a CRM that has all the bells and whistles you need without breaking the bank - check them out here.

AI TRAINING & APPLICATION

As part of Free Training Fridays, I’m going to be including training on AI with my partner Chris Briest.

Chris is an expert in AI and the one who has created some of the GPTs I’ve shared with you like the 10k Analyzer and the Buyer Persona GPT.

I’ll be working with him to create more GPTs that we’ll be providing to the Pro & Elite Membership level moving forward.

He’s also going to join me on Free Training Fridays to do a 101 and 201 course on AI.

The 101 course will be for everyone and go over some of the basics along with providing a ton of resources and tools you can use to get started with AI.

If you’d be interested in attending a 101 course on AI please click on the voting link below to let me know so I can make sure I’m on the right track.

The 201 course will be for Members only where we’ll be getting our hands dirty and working through specific use cases with AI.

FINAL THOUGHTS

That’s all the updates for now. There will be more coming so make sure you follow along and if you could help spread the word I’d really appreciate it. Even just forwarding this newsletter to someone you know and telling them to sign up would mean the world to me.

As a side note, there’s a lot of fucked up shit going on in the world right now so I want to end this newsletter the same way I end all my podcasts:

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ADDITIONAL WAYS YOU CAN LEVEL UP YOUR SALES GAME

• The JB Sales Membership is where you’ll get access to my live training, workshops, AMAs and OnDemand catalog so you can level up your sales skills every day! 3000+ Sales pros have already joined. Are you next?
• The industry-leading Make it Happen Monday Podcast where you’ll get insights and inspiration from some of the most interesting and influential people in the world of Sales and business. (this is where you’ll hear the Guy Kawasaki episode on May XYZ)
• The JB Sales YouTube channel with practical tips that you can apply immediately to drive results along with interviews and content that is guaranteed to get you to think differently.

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