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The JB Sales Learning Lab Newsletter

It’s time for Creators


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March 21, 2026 | Read online

We’re on our last leg of our European tour here in Switzerland, visiting another school and hanging out with my uncle who lives here. If you’ve never been to Switzerland, I HIGHLY recommend it.

Check out the view I’m staring at from my uncle’s deck as I write this:

We’ve eaten more cheese and drank more wine than I think any humans should at this point. Thankfully, we’ve balanced that out with the amount of hiking and walking we’ve been doing.

Even though Switzerland is one of the most beautiful countries I’ve ever seen and the school we visited is one of the top rated Business schools in the world, unfortunately, I don’t think my daughter will be going here.

The student who was giving us the tour was a great fit because she was in her third semester of her Business Administration degree, which is one of the majors my daughter thinks she is interested in pursuing.

The tour went well enough, but when I asked her the question about AI she said the school lets them use it for some things so they can “try it out and see what it can do.” She went on to proudly highlight that sometimes they get speakers to come in and talk to them about “new” tools and was excited to learn about a really cool one called Perplexity recently….

After I heard that answer, my brain turned off and I just started to enjoy the scenery around the campus.

Any school who is not fully integrating AI into their curriculum and showing kids how to use AI the right way is doing their students a MASSIVE disservice in my opinion, especially in business schools.

I feel the same way about sales teams right now. If leadership is not teaching their reps how to use AI the right way instead of chasing the next “platform” that’s nothing more than a thinly veiled attempt at automating a rep’s job instead of augmenting it, I think they’re doing their reps and themselves a disservice.

This is an incredible time for Creators and a huge opportunity to teach others how to create. All you have to do is identify a problem that you want to solve for yourself or your client and be curious enough to figure out how to solve it.

I’ve talked before about how I think every company should turn their sales org into a sales lab where they get together on a weekly basis, pick a problem, break up into teams and do a Sales-Hack-a-thon to see who can figure out a solution.

This way you can combine the entire GTM team with SDRs, AEs, CS, SEs, Marketing and more, and we can all learn from each other and evolve together.

With all the new tools out there, it’s never been easier to do this, and figure out solutions to problems, and learn along the way.

I’ll give you a quick example of what I’ve been working on during this trip to help my daughter, wife and I prepare for and rank the different colleges we’re visiting on this trip.

My daughter’s a Sophomore in High School so we’re on the early end of looking at schools and probably won’t visit any more for a while. This means we’re probably not going to remember a lot of the details of each college we’re visiting on this trip, so it will be hard to compare them to others we visit in about a year.

To address this, my old school mentality immediately went to create a spreadsheet with a rating system based on certain categories that were important to us when looking at schools. But then I realized there was a far better way to address this.

I’ve been working with a potential sponsor, Replit, who helps you build apps through vibe coding and no engineering background. As I’ve always told you (my audience), I’ll never take money from a sponsor whose product I don’t personally use or believe strongly in, so I wanted to make sure it worked and I had an example to share before posting about it.

This was the perfect opportunity for me to see how it worked to solve a real problem I was facing, so I went to work on building an app to help us evaluate colleges on this trip and moving forward.

It took a little back and forth and a few iterations but within a few hours across a few days of travel I was able to build a fully functional app that not only helps us rate different colleges but also helped us come up with a weighting system for the different criteria that is most important to us, research new schools based on those criteria, develop interview questions for the campus tours, help my daughter learn about the different majors and job opportunities and so much more.

I built this app for our own personal use, so I can't share the link with you here but I plan on releasing this as a public app in the future to help anyone else who is starting to look into college for their kids.

Here are a few screen shots of what it looks like:

And it works perfectly. If you want to check out Replit and start building on your own, you can use this link for $10 in credits when signing for a paid plan.

Another app I was looking to build from a business perspective was to help simplify my process for recording my calls and doing more than just summarizing them and updating CRM.

As most of you know, Otter is one of my favorite tools, but I still had a few workarounds to get the data and insights coordinated the way I wanted.

I wasn’t just looking for better summaries. I wanted to connect conversations, see patterns across calls, and actually use the data instead of digging through transcripts. So I started thinking about building something myself using what I learned from Replit.

The more I mapped it out, the more I realized I wasn’t trying to build a note-taking tool. I was trying to build a system of context. A way to ask questions across all my conversations and get real answers tied to my business. Then I saw what Otter rolled out with their new integrations and MCP server, and realized they had already solved it.

Now, instead of copying transcripts into AI tools and losing context, everything connects. I can ask real questions across all my calls and get answers based on how my business actually runs.

As I said, it’s an incredible time for Creators and a huge opportunity to teach others how to create. Replit is for Creators and Otter is showing you how to create, which is why I’ve partnered with both of them and will continue to use them both to create myself.

If you’re not creating right now, you need to start. The easiest way is to identify a problem you’re facing in your personal or professional life and just start asking questions about how to solve it.

This “problem-solving” mentality and approach is the same skill and approach that will help you better service your clients and help you become a better sales professional.

Remember, Sales isn’t about convincing anyone of anything. It’s about helping people solve problems or achieve goals. Get creative. Become a problem solver.

#MakeitHappen

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