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The JB Sales Learning Lab Newsletter

My Right Hook


February 15, 2025 | Read online

Helping elevate the people and profession of Sales by sharing authentic conversations, practical tips, expert advice, relevant tech and real-world lessons from my experience selling every day. Delivered to your inbox every Saturday.


As most of you know, I’m a big fan of Gary V. and reference him a lot in my training, including his book “Jab, Jab, Jab, Right Hook.”

The basic concept of the book is to add value (jab), add value (jab), add value (jab) and THEN ask (right hook).

I’ve tried to focus the majority of my career (and life) on giving (jabbing) without ever asking or expecting much in return.

That’s why you’ll rarely see me “promote” myself or any of my offers.

Well, it’s time for me to throw a right hook (with still a TON of jabs/value included).

I’ve spent the past few months updating ALL of my content and rerecording everything, including all new templates, resources and AI tools to leverage at different stages of the sales process.

I’ll be re-lanching my JB Sales Membership this coming Friday at 1:00pm EST during Free Training Friday (huge shout out to Insightly CRM for sponsoring this inaugural event).

With that, I'll be giving away my favorite part of my training (Objective Negotiations) and showing you how to create your own JB Scorecard to help you measure the health of ANY deal in your pipeline IMMEDIATELY.

Then, I’ll show you how to use the JB Scorecard by walking through a $400,000 closed/lost deal review and highlighting how and when I knew I was going to lose the deal WAY before I would have otherwise.

When you sign up you’ll get:

  1. The exact spreadsheet template I used to create my own JB Scorecard with a sample for reference (see image below)
  2. My guide to Negotiations developed with my partners at Insightly CRM
  3. An invitation to join me live on Friday (this WILL NOT BE RECORDED for non-members so you’ll have to show up live).
  4. A special discount code you can use to get 20% off the JB Membership if you want to join

Whether you’re brand new in Sales or an old dog like me, I PROMISE you will get something out of this event that you can use to improve your results.

If you’re wondering where the right hook is, here you go - I’m asking you to sign up, show up and help spread the word.

Forward this to anyone who:

✅ Needs negotiation training for their team but can’t afford it

✅ Struggles with forecast accuracy

✅ GIVES away way too much in their negotiations

✅ Relies too much on discounting to close their deals

✅ Gets ghosted by clients constantly

✅ Has 20%ers that sit in their pipeline month after month

✅ Is sick of “story time” when it comes to forecast reviews

✅ Needs to know which deals in their pipeline will close by the end of the month

Help me achieve my "Why" of elevating the people and profession of Sales.

Let’s MAKE IT HAPPEN!


PARTNER SPOTLIGHT: FORECASTABLE

Cold outbound is getting harder—every metric says so. Warm intros? They close at much higher rates. But most reps don’t know where to get them.

That's why next Thursday at 1:00 PM EST, Alex Buckles and I are breaking it all down:
✅ How to tap into your existing network for real warm referrals
✅ A simple, repeatable process to generate in-quarter pipeline
✅ PLUS—a free live cohort after the session to actually build pipeline in 60 days

REGISTER THROUGH THE APP 👇

Available on Desktop | iOS or Android


ADDITIONAL WAYS YOU CAN LEVEL UP YOUR SALES GAME

  • The JB Sales Membership is where you’ll get access to my live training, workshops, AMAs and OnDemand catalog so you can level up your sales skills every day! 3000+ Sales pros have already joined. Are you next?
  • The industry-leading Make it Happen Monday Podcast where you’ll get insights and inspiration from some of the most interesting and influential people in the world of Sales and business. (this is where you’ll hear the Guy Kawasaki episode on May XYZ)
  • The JB Sales YouTube channel with practical tips that you can apply immediately to drive results along with interviews and content that is guaranteed to get you to think differently.

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The JB Sales Learning Lab Newsletter

Free, actionable sales advice sent to your inbox every weekend.

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