May 3, 2025 | Read online
Have you ever felt guilty for not being busy?
When I have a ton of things going on, I’m extremely productive and efficient with my time.
But when I don’t, I’m not. Even worse, I feel guilty when I’m not crazy busy and get distracted like Dug, the talking dog in the movie Up.
Q1 is usually the busiest quarter for me, especially with all the Sales Kick Offs (SKOs), but this year was more hectic than usual.
I was building/launching my new membership, traveling and delivering training and SKOs, selling and driving revenue, working with sponsors, building my partner ecosystem, putting together the event in NYC, and much more.
Over the past few weeks, things have slowed down a little. I’m not traveling as much, my membership is launched, the pipeline and forecast look decent, I don't have any fires to put out and Spring is in the air here in Boston.
Sounds great, right?
So why do I feel so guilty and unorganized with all this extra time?
Well, let’s find out.
TACTICAL TIPS: Finding My Robin Williams
TECH/RESOURCES: Your Personal Therapist
SALES FROM THE STREETS: Curiosity Engine
TACTICAL TIPS:
Finding Your Own Robin Williams
I’ve never been to therapy.
Well, that’s not exactly true.
I’ve tried but every time I try, I feel like the therapist needs more therapy than I do.
I’ve always said that I’d love to go to therapy if I could go straight to my Goodwill Hunting version of Robin Williams without having to go through all the other jokers like this guy.
I even tried remote therapy with BetterHelp but when my assigned therapist turned on her camera she was lying down on the couch in her pajamas, eating take-out with her cat. I thought it was a joke, but it wasn’t, so I hung up and asked for my money back.
I’m sure they do a lot of good for a lot of people but unfortunately my first impression was so bad I'll never go back.
Instead of any formal therapy, I’ve learned to lean on my friends and colleagues when I need some advice or want to talk about something.
I also tend to use my podcast as an open therapy session sometimes to talk through challenges I’m having with people who are way smarter than me on the topic.
Still, it’s hard to be totally open and vulnerable with most people, regardless of how well you know them.
Struggling to come to grips with my “downtime guilt” this week, I started to rethink the therapy option again and see if there was someone out there that could be my Robin Williams.
I started by asking people who I know are in therapy and get a lot of value from it.
One morning I was scrolling through Instagram and I came across a post about a prompt someone used to create their own custom TherapistGPT.
I hadn’t thought about therapy as a use case for AI but it kind of made sense to me.
I mean, theoretically, AI knows everything about every type of therapy that has ever been written about. It also already knows more about me than anyone I know.
The main concern for me was telling AI my “secrets” and not knowing where they go or who can access them.
That’s where the CustomGPT comes in. I asked about 100 different questions to confirm that a custom GPT was private and the data would never be shared.
It “promised” me that it was completely private. I’m pretty sure it’s lying to me, but I’m also pretty sure we live in the Matrix, so it doesn’t really matter anyway ;).
So, I created a custom GPT (JBs Therapy GPT) with the prompt I saw on IG. I added my DISC profile from CrystalKnows, my commentary about Robin Williams and had it ask me a bunch of questions to tailor it to what I wanted.
I then asked it to help me figure out my “downtime guilt” issue. Check out the response:
Umm…are you kidding me? It completely reframed the issue for me.
I then went down the rabbit hole for the next half hour and figured out a bunch of shit about myself that I might have known but wasn’t paying attention to.
It then gave me tools, resources, structure and ideas to help address what I wanted to deal with.
At the end, I felt a lot less guilty and a lot better about myself.
The reason I share this as a “Tactical Tip” isn’t because I think you should create a Custom Therapy GPT (that’s for the next section 😀).
It’s because I think we all need someone to talk to these days who we can take the filter off with.
Mental resilience is more critical now than ever and trying to deal with all the shit that is going on right now by yourself isn’t healthy.
Find someone you can trust to talk to, and if you want to try using AI, keep reading.
DISCLAIMER: I am not a licensed therapist and neither is ChatGPT so please don’t do anything stupid with it and blame me.
TECH/RESOURCES:
Your Personal Therapist
Here’s the link on how to create your own customized GPT.
Here’s the prompt if you want to create your own personal Therapy GPT.
DISCLAIMER (again): I am not a licensed therapist and neither is ChatGPT so please don’t do anything stupid with it and blame me.
SALES FROM THE STREETS:
Curiosity Engine
In all seriousness with the disclaimers, it does bring me to a larger point I want to make about the danger of AI and how I think we should and shouldn’t use it.
We’ve gone from a search engine to an answer engine, and I think that’s dangerous.
Before AI, we would search on Google and be presented with options. We can argue that Google only showed us the options it wanted us to see, but at least it gave us options.
Even though the majority (54%) of us clicked on one of the first 3 results, we could at least choose our own source of truth for what we wanted to know.
AI now chooses for us and gives us THE answer.
However, it pulls from the internet, which is filled with flawed information from humans, so it can't be 100% accurate 100% of the time.
If you combine that with the fact that the majority of people are lazy (Study finds 75% of news posts shared without reading), you can see the problem.
Most people are going to use AI as the “answer engine” and copy/paste that answer into whatever they are doing (email, cold call, discovery, etc).
Not only is that dangerous due to the potential accuracy issues but the bigger issue in my opinion is that it takes away the learning factor.
We stop thinking for ourselves. We stop being curious.
That’s why I’m begging people to NOT look at AI as the Answer Engine but instead, to use it as a Curiosity Engine and/or a Learning Engine.
Take the custom Therapy GPT I talked about previously for example.
Under no circumstances would I blindly take the advice of a GPT, just like I would never blindly take the advice of an actual therapist.
I use it to think through issues and have it ask me questions I might not be asking myself to get me to think about things from a different perspective.
If you leverage AI the right way, it becomes a super power. If you let it do all the work for you then you'll become irrelevant faster than you can imagine.
This is in the Sales From the Streets Section because it’s real and I’ve been doing it all week.
I’ve created my own personal GPTs to:
- Help me prepare for discovery calls with deep research, hypothesis development and impact questions
- Create ideas for content based on trends and previous content I’ve created
- Act as a therapist and help me with my mental resilience
- Act as a Marketing expert to create strategies on how to drive consistent subscriptions to my Individual Membership plans (that includes all my GPTs and content and you can use coupon code JBNEWSLETTER for 20% off 😁)
If you haven’t done it yet, find something you’re interested in so you can become curious enough to learn how to use AI to do it better. It’s the best way to figure this stuff out.
Get curious.
Make it Happen!
ADDITIONAL WAYS YOU CAN LEVEL UP YOUR SALES GAME
- The JB Sales Membership 2.0 is where you’ll get access to my live training, workshops, AMAs and OnDemand catalog so you can level up your sales skills every day! 3000+ Sales pros have already joined. Are you next?
- The industry-leading Make it Happen Monday Podcast where you’ll get insights and inspiration from some of the most interesting and influential people in the world of Sales and business. (this is where you’ll hear the Guy Kawasaki episode on May XYZ)
- The JB Sales YouTube channel with practical tips that you can apply immediately to drive results along with interviews and content that is guaranteed to get you to think differently.
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