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The JB Sales Learning Lab Newsletter

Free, actionable sales advice sent to your inbox every weekend.

FINALLY someone did it right

. July 12, 2025 | Read online Scroll through Linkedin for 5 seconds and you’ll see “influencer” talking about the importance of personalization when it comes to your outbound efforts. I’ve been teaching/preaching about the importance of personalization AND relevance for years. I also get about 250-300 emails a day and about 300 inmails a week. Do you know how many of those are actually personalized? Almost none. I ask almost every executive who comes on my podcast how often they get a truly...

Direct Feedback and GaS

. July 5, 2025 | Read online I hope you’re taking some time off this week, even if you don’t live in the US. I’m on the ferry right now to NY for a weekend with family and friends. As soon as I finish writing this I’ll be shutting down/off all work related stuff and do my best to relax a bit. I was struggling a little trying to figure out something meaningful to write this week and contemplated mailing it in with a stupid meme about the 4th of July or something, but then I found some...

ChatGPT makes you dumber

. June 28, 2025 | Read online Did you read the most recent MIT study on ChatGPT usage that everyone is talking about? Everyone’s running with the headline: “ChatGPT makes you dumber.” Let’s find out. (btw, I’m taking a slightly different approach to this week’s newsletter. Let me know what you think) If people actually read the MIT study (instead of asking ChatGPT to summarize it) they’d know that the headline was the bait. And a lot of people took it. The researchers knew most people (and...

My New Tattoo and Kind vs Nice

. June 21, 2025 | Read online Helping elevate the people and profession of Sales by sharing authentic conversations, practical tips, expert advice, relevant tech and real-world lessons from my experience selling every day. Delivered to your inbox every Saturday. Last week’s RevFest conference was unique in so many ways. One of the more interesting things they had at the event was a tattoo artist giving away free tattoos. Yes, real ones. I had been wanting to get a new tattoo for a while so I...

Feeling Anxious and Stuck

. June 14, 2025 | Read online Helping elevate the people and profession of Sales by sharing authentic conversations, practical tips, expert advice, relevant tech and real-world lessons from my experience selling every day. Delivered to your inbox every Saturday. Before Covid I flew 2M miles in less than 10 years. I was training across the globe and went to almost every event you can think of. These days it’s a lot harder to get me out of the house. I don’t go to events any more just to go to...

Grit, Consistency, Next steps

. June 7, 2025 | Read online Helping elevate the people and profession of Sales by sharing authentic conversations, practical tips, expert advice, relevant tech and real-world lessons from my experience selling every day. Delivered to your inbox every Saturday. This week I took a trip to NYC to attend the GTM Fund Retreat and see some friends/colleagues I haven’t seen in a while. During the presentation, Paul Irving, Partner and COO of GTM Fund, was talking about the state of venture funding...

Fascinated and Terrified with Pride

. May 31, 2025 | Read online Helping elevate the people and profession of Sales by sharing authentic conversations, practical tips, expert advice, relevant tech and real-world lessons from my experience selling every day. Delivered to your inbox every Saturday. I’m one of those people who is both fascinated and terrified about AI and our future. I’m both optimistic and pessimistic at the same time. I’m fascinated and optimistic about its current capabilities which go way beyond writing more...

Comparison is the Thief of Joy

. May 24, 2025 | Read online Helping elevate the people and profession of Sales by sharing authentic conversations, practical tips, expert advice, relevant tech and real-world lessons from my experience selling every day. Delivered to your inbox every Saturday. “Comparison is the thief of joy” - Theodore Roosevelt I was reminded of that this week. I was #36,142 on Linkedin. I have over 410k followers. I get varying degrees of engagement depending on the post but they usually do ok. And yet, I...

Stupid Questions, Anchoring and Members

. May 17, 2025 | Read online Helping elevate the people and profession of Sales by sharing authentic conversations, practical tips, expert advice, relevant tech and real-world lessons from my experience selling every day. Delivered to your inbox every Saturday. Everyone says “there are no stupid questions” I disagree. There are plenty of stupid questions. Just ask one of my favorite coaches and post game interviewees Greg Papovich 😂 Well, maybe not “stupid” because people probably get...

Gratitude on Mother’s Day and Mr T

. May 10, 2025 | Read online Helping elevate the people and profession of Sales by sharing authentic conversations, practical tips, expert advice, relevant tech and real-world lessons from my experience selling every day. Delivered to your inbox every Saturday. Happy Mother’s Day to all the incredible mothers out there! It’s impossible for me, as a man, to understand the sacrifice a woman has to go through to become a mother and the continued sacrifice they give every day of their lives...

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